Guides

How to measure seller lead sources by what they sign, using the export your CRM already produces. Each guide states its definitions, shows the arithmetic and uses example figures only. None of them quotes a benchmark.

• How to calculate cost per signed instruction (or cost per signed listing)

  Cost per signed instruction (US: cost per signed listing) is source spend divided by signed outcomes. Six steps, a worked example and a template to copy.

  Published 19 Oct 2026.

• How to A/B test a lead source change with small volumes (estate agents and brokerages)

  Why a rate on 12 leads means nothing, the 20 per cohort floor, a six week plan for one change, CSV cohort tags and a continue, revise or stop table.

  Published 19 Oct 2026.

For the CSV format, field list and every metric definition, read the docs.